Vector Studio · Art Direction & Web Development
A multi-brand retail platform for the curated independent fashion space in Ruzafa. It doesn’t look like an online shop because DCS isn’t a shop: it’s a selection with a point of view.
01 — The Project
DCS opens in Ruzafa as a curated physical space for independent brands: a hybrid multi-brand model where risk is lower, cost is shared and sales are direct. The brief was not to build one more e-commerce site. It was to build the digital extension of a place defined by what it leaves out.
Hence the underlying decision: the site launches as a high-impact showcase and lookbook, with the data model already built for selling. Desire and the credibility of the selection come first; the cart arrives once the brand means something. A generic e-commerce build would have said the exact opposite.
Brand profiles
Every brand in the selection gets its own editorial space: profile, discipline, origin, video header and its own shop within the shop.
Collections and products
Seasonal collections, product pages with per-colour galleries, sizes, stock control by variant and category filtering.
Cart and checkout
A persistent per-brand cart and Stripe checkout. Prices are always set by the server from the database, never by the browser.
Admin panel
The DCS team manages brands, products, photos and collections without depending on us. Permissions and access are enforced at database level.
Apply to join
An application form for brands who want into the selection, with an instant internal alert to the team over Telegram.
Connected physical store
Integration with the till system at the Ruzafa space, so what happens on the street and what happens online aren’t two separate businesses.
02 — Art Direction
The visual system was built on a deliberate tension between two registers. The street brings the energy; the grid brings the authority. Neither works alone: together they are exactly what DCS is, a space of urban culture handled with the rigour of a magazine.
Register A
CHAOS / STREET
Full-bleed graffiti, concrete textures, grain and high contrast. It shows up in the impact sections, where the site has to hit before it explains.
Register B
ORDER / EDITORIAL
Textured off-white paper, a strict Swiss grid, heavy black type and justified uppercase text. Here the site breathes and reads.
The interface is monochrome by rule: ink on paper. Colour only enters through photography, and the signal red is reserved for occasional accents. It is an awkward rule to keep, and it is precisely what stops the site from looking like every other shop.
03 — The Website
The site is published and it’s what the shop runs on today. The home page works as a statement —the Ruzafa mural bleeding to the edges with the logo revealing itself over it—, the brand selection takes the editorial grid, and the business model is spelled out plainly in “Espacio” and “Apply”. Ink on paper, with signal red kept for what actually matters.
04 — Outcome
DCS now runs on its own site, working both as a showcase for its curation and as sales infrastructure ready to switch on. Brands are added, published and managed from the panel without touching code. The design wasn’t watered down to fit a template: the template was built around the design.
Multi
Multi-brand architecture
with a shop per brand
100%
Client autonomy
to publish and sell
2
Connected channels:
physical space and online
Vector Studio · Valencia
We design and build bespoke brand and commerce platforms.