Vector Studio · Brand Identity · 2024
Impartial
Brand
Identity
Choose the ideal software, without bias
Vector Studio · Brand Identity · 2024
Choose the ideal software, without bias
The logo combines "Im" in deep black with "partial." in institutional blue. The variable sans-serif typeface conveys technical objectivity and trust.
Light background
Dark background
Brand application
A palette built on trust: solid institutional blue, light blue as a data accent, neutral charcoal and clean white. Click each color to copy the HEX.
Two families that balance technical authority with accessibility: Acumin Variable Concept for functional text and Chillax for headlines with personality.
Choose the ideal software, without bias. Impartial selects technology that fits your specific context, not the one with the biggest marketing budget.
Technology that works for you. No bias, no sales pressure. Just the right recommendation for your business.
The visual system applied across its different contexts: digital, corporate communication and presentation materials.
Recommendations based on data and context, not on sales commissions.
Every recommendation comes with the full reasoning and the alternatives considered.
The ideal solution for your company isn't the same as for any other. Period.
We design identity systems that communicate exactly what your company is. No noise, no clichés.