Vector Studio · Digital Marketing · Social Media

Kaki con
DOP.

End-to-end social media management and content production for the Protected Designation of Origin (PDO) Kaki Ribera del Xúquer, within an EU co-financed campaign 2024–2027.

Funded by the European Union · PE-KAKI Campaign 2024–2027

ClientKaki Persimon DOP

TerritoryRibera del Xúquer · Valencia

ChannelsInstagram + TikTok

Period2024 – 2027

TypeDigital Marketing · Social Media

01 — The Project

The Valencian persimmon deserves
the recognition it has.

The Kaki from Ribera del Xúquer is the only persimmon with a Protected Designation of Origin in Spain. A seasonal fruit, family-grown and deeply Valencian in identity, which we brought to the center of its consumers' digital conversations.

The work involved the complete management of the Instagram and TikTok profiles of @kakipersimondop: content strategy, production, publishing and monthly analytics, all within the EU-funded campaign that aims to position quality European agri-food products in the market.

02 — Results

An active community across
two key channels.

1.944

Followers
Instagram

4.091

Followers
TikTok

11.9K

Likes
TikTok

332

Posts
on Instagram

03 — Social Presence

@kakipersimondop
on Instagram and TikTok.

Two profiles with their own voice, a coherent aesthetic and content adapted to the format and audience of each platform. On Instagram, educational and aspirational content about the variety and origin. On TikTok, dynamic formats geared toward virality and a young audience.

04 — Work Delivered

Strategy, production
and end-to-end management.

Content strategy

Development of the monthly editorial plan adapted to the persimmon season, key dates in the sector and the EU campaign goals. Publishing calendar for Instagram and TikTok with themes differentiated by platform.

Visual content production

Design of graphic pieces, reels, stories and short videos with the PDO's visual identity. Adaptation of the European campaign manual to the social media environment while keeping brand consistency.

Community management

Publishing, replying to comments and direct messages, engaging with the Valencian agricultural and culinary community. Proactive management of brand reputation on both channels.

EU content campaigns

Execution of specific actions framed within the European Union's communication rules for PDO products: mention of funding, adaptation of key messages and correct use of official logos.

Monthly analytics and reports

Tracking of reach, engagement, follower growth and per-post performance metrics. Monthly report delivered to the client with conclusions and improvement proposals.

Influencer actions

Identification and coordination with influencers from the Valencian food and lifestyle sector to amplify the campaign's reach during the persimmon high season (October–December).

05 — Campaign Identity

A Mediterranean landscape
made into a brand.

The campaign's visual system is born from the landscape of the Ribera del Xúquer: Valencia's intense blue sky, the mountains on the horizon, the vibrant orange of the persimmon fields at harvest and the green of the river. Four layers of color that evoke the territory and set the PDO apart in the European market.

Landscape illustration — PDO visual system

Campaign palette

Sky

Mountain

Persimmon

River

EU co-funding

Campaign framed within Regulation (EU) No. 1144/2014 for the promotion of agricultural products. "The European Union supports campaigns that promote the quality of agricultural products."

Kaki conDOP.

The Valencian persimmon deservesthe recognition it has.

An active community acrosstwo key channels.

@kakipersimondopon Instagram and TikTok.

Strategy, productionand end-to-end management.

A Mediterranean landscapemade into a brand.

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