Vector Studio · Brand Identity
A luxury visual identity for the capital and investment firm of the German cannabis ecosystem. A brand that speaks the language of institutional investors without losing the botanical root that defines it.
01 — Context & Strategy
With the legalization of cannabis in Germany in 2024, an unprecedented market emerged for new producers who needed more than capital: they needed legal structure, regulatory compliance and professional growth management. Seedstreet was born as the financial and investment arm of the Cannabis Gold ecosystem to meet exactly that need.
The identity challenge was twofold: to project the seriousness and solidity of a top-tier investment firm, without disconnecting from the botanical nature of the sector. The solution was a minimalist luxury brand where gold and dark green converse with the same elegance as the best European capital funds.
Company Incorporation
Setting up the corporate structure to kick-start the producer's liquidity and operational stability from day one.
Strategic Investment
Raising funding for the first production cycle and the early-stage growth of the cannabis business.
Long-term Management
Ensuring compliance with German law and continuous operational optimization throughout the entire business life cycle.
02 — Logo System
Seedstreet's icon is a botanical form built with fine-stroke lines: two intertwined leaves that evoke both the organic growth of cannabis and the financial flows that interconnect. The whole —icon + wordmark in spaced Gilda Display— communicates institutional solidity without giving up the sector's natural identity.
The most distinctive typographic element: the "EE" ligature formed by parallel horizontal lines —a visual reference both to the plant's layered leaves and to the levels of a financial structure.
Primary lockup · Black background
Primary lockup · Dark green background
Dark version · Light backgrounds
Horizontal variant with tagline
03 — Color Palette
Three main backgrounds —deep black, dark forest green and an intermediate variant— with gold as the only color accent. The palette positions Seedstreet among the great European capital funds, with green as the only reminder of its botanical origin.
Onyx Black
#0D0D0D · Primary
Forest Deep
#0C2318 · Forest green
Investment Gold
#B8A05E · Main accent
Steel Slate
#5B7F93 · Secondary accent
04 — Typography
Gilda Display brings the authority and editorial character of a top-tier firm. Poppins, in its light and medium weights, ensures readability in financial documents, digital interfaces and investor presentation materials.
Display & Headlines
Seed
Street
INVESTMENTS
Text & Communication
Poppins
Establish your business structure to initiate liquidity and operational stability. Secure funding for your first grow cycle and early-stage growth.
05 — Deliverables
Everything needed for Seedstreet to operate with institutional presence in the German market from the very first contact with an investor.
Brand strategy
Positioning, concept and relationship with the Cannabis Gold ecosystem
Botanical icon
Botanical mark in gold, geometric construction, variants and minimum uses
Wordmark + EE ligature
Typographic logo with a differentiating element unique in the sector
Color palette
4 colors with HEX, CMYK and Pantone values for premium print
Typographic system
Gilda Display + Poppins, scale and editorial usage specifications
Business cards
Premium print design, gold on black and green variant
Service iconography
Icon set for the three pillars: incorporation, investment and management
Web concept
Structure and wireframes of the future site for investor presentations
Brand Guidelines
Complete PDF document with all the system specifications
Vector Studio · Valencia
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